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HAR REALTOR® Expo- Chad Cardini

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Houston Association of REALTORS®
Houston Association of REALTORS®

Generational Marketing

Real EstateBusinessTravel
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Generational Marketing ,[object Object],[object Object],facilitated by Chad Cardani
What is a generation? ,[object Object],Source: Wikipedia
Millennials ,[object Object],[object Object],[object Object],[object Object],[object Object]
Generation X ,[object Object],[object Object],[object Object],[object Object],[object Object]
Baby Boomers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Matures (Silent Generation) (Silent Generation) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Matures (G.I. Generation) (G.I. Generation) ,[object Object],[object Object],[object Object],[object Object],[object Object]
? How do we impact them? How do they impact us?
Common Expectations Professional Respect Accessibility Honesty Excellent Service Personal Service Source: 2009 Profile of Home Buyers and Sellers
Common Expectations Source: 2009 Profile of Home Buyers and Sellers
A fun exercise... ,[object Object]
Spot the 5 differences...
Spot the 5 differences...
1st Time Buyers Source: 2009/2007 Profile of Home Buyers and Sellers
All buyers Source: 2009/2007 Profile of Home Buyers and Sellers
Ownership Goals Investment Home Millennials Gen X Boomers Matures Source: 2009 Profile of Home Buyers and Sellers
Communication Touch Tech Drop-by Newsletter Postcard Magnets Phone call Details Quickly Txt Msg e-Newsletter RSS Feeds Crowdsource Phone call Highlights NOW Millennials Matures Boomers Gen X
It’s a balancing act... ,[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object]
Join us for more.... ,[object Object],[object Object]

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HAR REALTOR® Expo- Chad Cardini

Editor's Notes

  1. Columbine, Gulf War/Desert Storm, Waco, September 11 Internet
  2. Iran hostage crisis, Chernobyl, Challenger Explosion, Rodney King, Downsizing & layoffs
  3. Civil Rights movement, Vietnam, Woodstock, Moon landing Assassinations - JFK, Martin Luther King, Bobby Kennedy
  4. Cold War, Korean War, The “BEAT” generation - open emotion, challenge limits, spontaneity
  5. Great depression, World War II
  6. Knowing this, what does it mean to our business?
  7. When it comes to what we do, similar. So what does that mean?
  8. Take a couple minutes to compare these drawings of Hello Kitty. Do you see the differences?
  9. Let’s talk about High Touch - communication/marketing ideas? Now let’s look at low touch